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Could Chrysler Be Killed Off This Friday?

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By Dave Ashton

One of America’s oldest carmakers could come to an end this Friday as rumors report that CEO Sergio Marchionne will hold an investors meeting on Friday, June 1, Balocco, Italy, to possibly end the brand. Basically, turning the FCA into the FA (invent your own acronyms here). The announcement could also include plans to pull Fiat out of the United States and China, with more focus on Europe, Brazil and other upcoming markets. Jeep would also become a bigger focus being its most profitable brand.


SUV’s and trucks are the biggest sellers, with clear focus on Dodge, Jeep and Ram in recent years. Alfa Romeo and Maserati may also be merged into one division. From a muscle car points of view it’s still happy days as Dodge will carry forward, but it’s unlikely that any vehicle from now on will feature the famous Chrysler Pentastar logo.

Chrysler automobiles was founded by Walter Chrysler in 1925, with many standout vehicles along the way, but the brand itself now only produces the 300 sedan and the Pacifica minivan. Mostly known as a more luxurious brand, but now the most basic models have a high level of creature comforts and luxury making it harder than ever to have this as a separate category. No matter the economics, it’s always sad to see a long-standing car brand or company eventually to just to become paperwork especially one with such a long, rich history.

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