Dodge Launch ‘Power Dollars’ For 2019 Challenger, Charger or Durango Models

By Dave Ashton

Dodge have now made buying a new Challenger, Charger or Durango even more enticing with a national sales promotion. The offering is called ‘Dodge Power Dollars’ and the premise is really simple. Any 2019 Dodge Challenger, Dodge Charger or Dodge Durango purchased from Aug. 1 across the United States will get a $10 per horsepower cash allowance.

This offer should allow you to have a certain cash amount from your purchase or other rather nice Mopar goodies depending on the horsepower levels the car. This covers all Challenger, Charger or Durango models from the SXT to the Hellcat Redeye and the Durango, SXT to SRT models. For example, order a Challenger Hellcat Redeye with 797HP and you receive a cash allowance of $7,970. Order a Charger Hellcat with 707HP and that’s $7,070 and a Durango SRT with 475HP receives $4,750.

‘Dodge has more horsepower than anyone else, and we want to share it and give those who have always wanted more the ability to get more. The goal is to grow to a half-billion horsepower before the end of the year. This is what we believe John and Horace Dodge would want us to do,’ said Tim Kuniskis, head of passenger cars at FCA North America.’ ‘Since bringing the Charger and Challenger back to market, Dodge has put 485 million horsepower into the hands of our loyal enthusiasts.’ You’ll probably spot the 30 second commercial as it airs this week.

 

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