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2018 Dodge Challenger SRT Demon ‘Lock & Load’ Video

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By Dave Ashton

The buildup to the release of the Dodge Demon is getting ever more tantalising, especially with the release of their latest video titled Lock and Load. We have had only tantalising details up to now, with the latest video hauling down the drag strip as per the usual with some more numbers for us to de-cipher.

The official press release which accompanies the video says that the Challenger SRT Demon will be the first production car to be equipped from the factory with a ‘TransBrake.’ This means that the driver can rev the engine to 2,350 rpm without using the 2 foot method or touching the brake pedal. Paddle shifters will engage the TransBrake which will be 30% decrease in reaction time over the 2 foot method. This ultimately will increase launch boost pressure by 105% and the engines launched torque by 120%.

There are many other factors at play here, but this all equates to having a much more powerful and quicker launchtimes on the strip. Basically, straight-line speed is the name of the game here.

All will eventually be revealed at the New York Auto Show which is only weeks away.

Press release
The 2018 Dodge Challenger SRT Demon leverages a performance feature that is sure to make it one for the history books. Unlocked on March 23, the newest teaser, “Lock and Load,” shares a feature that not only delivers the highest level of dedicated drag car technology offered in a production car but also, until now, could only be found in the aftermarket for “track use only” vehicles.

The 2018 Dodge Challenger SRT Demon is the first ever, factory production car with a TransBrake™. This exclusive performance feature enables the SRT Demon to produce launch forces previously unattainable by street legal production vehicles. Quicker power delivery and higher engine launch torque potential are achieved by locking the output shaft of the automatic transmission to keep the vehicle stationary until launch.

Conventional vehicle launches consist of the driver using one foot on the brake and one on the accelerator pedal to increase engine speed while holding the vehicle stationary, known as foot-brake launch or two-footing. The SRT Demon’s TransBrake feature provides improved reaction times and more consistent launches by utilizing the steering wheel paddle shifters as a launch trigger. Using the driver’s finger exclusively to trigger launch of the SRT Demon results in a 30 percent reaction time advantage over foot-brake launches.


By locking the output shaft of the transmission, the Challenger SRT Demon’s TransBrake works in conjunction with Torque Reserve to achieve:

Brake-free launches up to 2,350 RPM
105 percent increase in launch boost pressures
120 percent increase engine launch torque

To make sure the SRT Demon can take full advantage of maximum torque at launch, the TransBrake feature also includes a driveline preload process. Preloading ensures engine torque is applied through the entire driveline all the way to the rear wheels. The result is full engine torque delivery where the tires touch the ground 150 milliseconds after the paddle shifter is released. Preloading the driveline also provides reduced component spike loads and thus less potential of component damage. The overall result is faster acceleration at launch, better 60-foot times and improved quarter-mile times.

The TransBrake feature also compliments the SRT Demon’s new lightweight brake package, designed to enable the use of narrow front-runner wheels at the drag strip. With TransBrake holding the SRT Demon steady, more torque is available via higher engine rpm without fear of overwhelming the reduced grip of braked front runners. This gives the SRT Demon up to 40 percent more available launch torque compared to vehicles with front runners using a foot-brake launch.

Fans should visit www.ifyouknowyouknow.com to watch “Lock and Load” and the other 2018 Dodge Challenger SRT Demon videos. Remember, nothing is a coincidence and everything means something.

Fans can also uncage their excitement for the reveal of the 2018 Dodge Challenger SRT Demon by posting shares, comments or likes across the Dodge brand’s official YouTube, Facebook, Twitter and Instagram channels. Dodge will surprise 10 loyal fans with an invitation to the hotly anticipated SRT Demon reveal during New York’s auto show week.

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