Dodge Tops J.D. Power’s APEAL Rankings

By Dave Ashton

J.D. Power’s U.S Automotive Performance, Execution and Layout (APEAL) puts Dodge at the top of the charts for ’emotional attachment and level of excitement.’ The survey also showed that users prefer gasoline-powered cars over their electric counterparts.

The survey studied 37 areas of human responses from new car owners and collated the responses on a 1,000-point scale. Premium brands beat out mass-market car brands, with mass-market satisfaction decreasing over the levels found in 2021. In other words, the satisfaction gap is widening between mass-market and premium vehicles.

Dodge won in the mass market arena but also was the highest for emotional attachment. ICEs also scored higher than all the variations of electric vehicles.
The constant increase in fuel prices has decreased customer satisfaction with ICE vehicles. Although fully electric cars aren’t affected by fuel cost, range and charging times are still a cause for concern.

 

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