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‘Built for the Block’ A transformed GMC truck At “No Reserve” Barrett-Jackson Scottsdale.

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Barrett-Jackson has been around for a long time and accomplished many things including the introduction of televised collector car auctions as well as the sale of landmark cars such as the #1 Batmobile and the GM Futurliner.

For all of its achievements, there is one thing that has never happened at any Barrett-Jackson event. A collector vehicle has never been built on site and then sent “across the block” before the auction’s end. The truck you see here, called the “RideTech 48 Hour Build” will undergo a complete, detailed build at Barrett-Jackson, then endure the ultimate scrutiny as it sells No Reserve in front of millions of enthusiasts. It’s a “Put Up or Shut Up” proposition as the truck must cross the block under its own power and as promised.

A “Who’s Who” roster of prime speed parts manufacturers has teamed up to upgrade an old pickup with modern tricks that greatly improve performance and reliability. The reconstruction is taking place in front of an anticipated 400,000 enthusiasts on hand. The project starts with a mild, frame-off restored truck in great condition. The frame will be stripped down to accept a complete RideTech StreetGRIP lowered suspension system along with a heavy duty Currie 9” Ford rear axle and Baer four wheel disc brakes. Modern wiring from American Autowire will be connected to equally modern gauges from Classic Instruments along with a Kicker Bluetooth enabled KMC10 Media Center. A No Limit Engineering custom gas tank will feed a FiTech’s electronic fuel injection system. Speed parts icon MSD Ignition is bringing the spark with an HEI distributor and Super Conductor wires. The truck’s new owner and its engine will be kept cool with the help of air conditioning from Vintage Air and an aluminum radiator from C&R Racing.

As you can imagine, this is no casual build. With the number of parts being installed, the Build Team had better eat its Wheaties. At the same time, the limited time frame is a testament to the quality of available parts. Choosing and installing parts is now easier than ever before. The 48 Hour Truck will be finished off with HushMat insulation, Lokar pedals and cables, a Detroit Speed modern wiper system, and billet hood hinges from RingBrothers. Once the truck is all back together, EAWraps will transform it with a slick two-tone design. The cherry on top is a set of gorgeous, forged three-piece wheels from Forgeline wrapped in B.F Goodrich tires. Coupled with perfect stance from the RideTech StreetGRIP suspension kit, the wheels will absolutely set this truck apart from the crowd.

When it’s all said and done, one lucky bidder will be the new owner. As the 48 Hour GMC Pickup is selling at No Reserve, anything can happen. Like a scene from the floor of the New York Stock Exchange, there could be a bidding frenzy. Alternatively, someone might go home quietly with the deal of the century. It might even be you. This is a real live auction, so if you want to buy this truck, you must register with Barrett-Jackson’s bidder department. Alternatively, you can watch the build and the sale at Westworld in Scottsdale. The truck is selling Sunday, January 22 at approximately 4PM.

To view project galleries and watch the LiveStream and videos, visit:

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