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The Inspiration Sketches behind the Dodge Demon logo
By Dave Ashton
The Dodge Challenger Demon is the fastest muscle car and production vehicle on the planet with 808HP, a 2.3 second 0-60mph time and can do a quarter-mile in 9.65 seconds. To reflect it’s daemonic capabilities, the designers had to come up with a logo which would be iconic and easy to recognise.
Mark Trostle who’s head of design at Dodge and SRT, shared this draft of the Dodge Demon logos on his Instagram page which shows all the variations of the Demon logo during the design stage. They range from the more jokey and cartoonlike, to the more elaborate and serious. The majority of the test logos face left, with only a few are face forward and the final version facing right.
The final logo seems to take the best elements from the bunch and infuses them into a simple but iconic image. Do you think they picked the right logo or would one of the other variations have fitted better?
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