Increased Tire Sales: America Need Performance.

Increased Tire Sales: America Need Performance.

Data from the Rubber Manufacturers Association (RMA) shows every second tire used in a car assembly plant in the US last year was H, V or said speed rated and every third passenger tire for aftermarket sales was similarly speed rated.

This figure is said to be twice that of 2006.

“High speed ratings—which indicate how fast a tire can roll at specified sustained speeds safely carrying a load—no longer are limited to the performance category,” said Rick Brennan, executive director of marketing at Falken.

“Today, it’s the rule rather than the exception for manufacturers to equip traditional family vehicles with super-efficient small displacement engines,” Mr. Brennan said.

“With up to 200 horsepower, you’re as likely to see a 4-cylinder sedan as an 8-cylinder sports car equipped with high speed-rated tires, such as a V-speed rating (up to 149 mph).”

Although performance tires will become more popular across the board, the main takeaway is that the general public are more aware that performance part’s,…. well, perform better, which hopefully will lead them down the road to performance vehicles and ultimately muscle cars. An appreciation of one leads to another……….well, thats the idea!

References – http://www.tirebusiness.com/article/20150427/ISSUE/304279989/thirst-for-performance

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