Why People Aren’t Buying Cars As A Result Of NASCAR
By Dave Ashton
In the golden age of muscle cars the mantra used to be ‘win on Sunday, sell on Monday,’ but that doesn’t seem to be the case any more. NASCAR is still big money, so does it still influence car buying decisions?
Back in the day, everybody’s eyeballs were on the likes of Richard Petty and Dale Earnhardt who were closely associated with their car brands and helped rocket sales. You bought a car model and in some small way you thought you were associated with the great drivers of the time. Today, the cars you see racing have little to do with what you see in the showrooms.
The technology may also be antiquated, but the big question is the current muscle car resurgence with the likes of the Dodge Challenger and Charger, Camaro and Mustang being more popular than ever and how they should be included. However, in the likes of the Daytona 500 the only muscle car in sight is a Camaro pace car. You can obviously go and buy a new Camaro, but the pace car isn’t exactly the centre of attraction.
It’s tricky times for NASCAR but there needs to be some closer connection between the cars being raced and what is available to buy. Brand loyalty and fans of the drivers sold cars back in the day and with the increase in media channels these days, the message can be spread even faster than ever so it makes sense to include more muscle cars in the equation.
Win on Sunday, sell on Monday may not be the mantra anymore but there is no reason why with some slow progress it cannot come back.
It will be great to hear everyone’s opinions on this topic, so comment below with your views on the subject.
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