Chrysler Stays Alive: New Jeep, Hellcat Ram

By Dave Ashton

We reported at the tail end of last week that the Chrysler brand was rumored to be announced by Company head Sergio Marchionne to end its days aas part of the latest FCA Five Year plan. The rumors and now to be unfounded and the reality is that the main focus will be on global brands. 25% of future investment going to Chrysler and Dodge, with 75% going to Jeep, Ram, Alfa Romeo and Maserati.

There will also be new Jeep models coming out in 2022, along with a Ram 1500 Hemi Hellcat. Shutting down such a long-standing company such as Chrysler seemed hard to fathom and the reality proves this point, but the focus on SUVs and even hybrids and self driving vehicles seems to be evident.

With Alfa and Maserati being the focus, it’s been rumoured that the Charger and Challenger will be refreshed on these platforms. However, in a recent statement from Marchionne, “The problem with Giorgio is from size and capability standpoint it reflects much more of a European performance requirement than it does the American heritage of Dodge.” Basically, meaning that large Hemi V8s platforms are not suited to smaller, turbocharged engines. Good news with Dodge at least feeling like future muscle cars will be more or less American from the ground up as they should be.

As for the Chrysler 300 the future is not so clear, as Waymo and self-driving vehicles will be the focus.

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